
House of Commons
On
Bill C-235
May 26th, 1999
By
Paul Steckle, M.P.,
Huron-Bruce
Mr.
Speaker:
I
am pleased to rise today to address a matter that has again been brought to the
attention of the Members of this place.
As the Victoria Day long weekend has only recently ended, I find it
fitting that we are again examining the price policies of Canada’s major oil
companies.
Mr.
Speaker, exactly one year ago tomorrow I spoke in this House, on this same
matter. At that time, my colleagues and
I engaged in an energetic and productive debate. We explored what we believed to represent every legal facet and
regulatory implication conceivable but Mr. Speaker, the fact remains that today
we are still faced with the same problem.
Our “mom and pop” style gas vendors are closing and we may not have
another year to stop it. We need to
take action now.
This
entire issue seems to have induced public anger, as only a few other issues have
been able to do. I am certain that this
translates into a simple matter of economics.
Basic physics tell us that, for every action, there is an equal and
opposite reaction. Essentially, if you
hit the consumer in the pocket book without appropriate justification, you can
be assured that there will be a very clear and potentially angry response. Canadian public opinion is clear. Gas consumers are demonstrating that they
resent unfair predatory pricing policies.
It
is for the reasons that I have just outlined, that I am pleased to lend my
support to this Private Members Bill.
On a
historical note, Bill C-235 was first introduced to the Thirty-fifth
Parliament, in 1997, as Bill C-238.
Unfortunately, the Bill had not yet been fully considered when the House
dissolved for the 1997 election. As a
continuation of that process, the Member for Pickering-Ajax-Uxbridge
re-introduced the aforementioned measures with the hope that we would have the
opportunity to fully debate them.
Mr.
Speaker, at this point I would be remiss if I failed to acknowledge the
tremendous initiative and leadership demonstrated, with respect to this matter,
by the Member for Pickering-Ajax-Uxbridge.
Not only did this Member commit to the establishment of the Caucus
Committee on Gasoline Pricing, but he also agreed to act as our Chair.
As
you know Mr. Speaker, all Parliamentarians have a demanding schedule. As Committee Chair, the Member was
guaranteed long and irregular hours, a hectic travel schedule and an endless
barrage of what was, at times, a hostile media assault. Despite the drawbacks, the Member for
Pickering-Ajax-Uxbridge stood firm.
Without his determination and guidance, I know that the so-called “Gas
Caucus,” would never have come to fruition.
With
respect to the matter at hand; Bill C-235 would establish a legislated basis
for the enforcement of industry wide, fair pricing policies. I submit that the proposed measures would go
a long way toward improving the industry’s rapidly emerging anti-competitive atmosphere
however, these concrete and long-overdue alterations also promise to have a
profound, trickle-down effect at the pumps.
In
an effort to promote fair pricing rather that just cheap pricing, Bill C-235
clearly establishes regulations for a manufacturer who sells a product, at the
retail level, and one that sells either directly or through an affiliate while
at the same time supplying the product to a customer who competes with the
supplier at the retail level. To
simplify, this Bill will give the customer a fair opportunity to make a profit
similar to that of the supplier hence ending the practice known throughout the
industry as “predatory pricing.”
In
addition, this Bill also establishes a policy of governance that labels any
supplier who attempts to bully or coerce a customer, in the establishment of
retail marketing policy, as one who has committed an anti-competitive act. That in a nutshell, is what this legislation
aims to curtail.
The
Liberal Caucus Committee on Gasoline Pricing has extensively toured this
country to conduct a comprehensive series of public hearings. Further to that, when in Ottawa, we devoted
a considerable portion of our efforts and time to direct consultations aimed at
providing us with access to a wide cross-section of the opinions held by
consumers, by retailers, by wholesalers and by specialized interest
groups. I learned a great deal from
those consultations. Needless to say,
there is vast process that occurs between the well and the pump. Gas is big business and I must say that one
of the most common sentiments expressed to us, was a sense of fear, resulting
from, the rapidly depleting pool of competition within the industry.
As
each of us is aware, the Department of Industry holds the primary
responsibility for ensuring that the provisions of the Competition Act are
enforced. Eventhough the Department has
conducted numerous investigations into specific case violations of the
Competition Act, I fear that this would be similar to arming our current,
active-duty military personnel, with only black powder muskets. In essence, the musket was at one time the
most effective tool available to the police and to the military however, that
is no longer the case. It’s not that
the musket operates any differently today then it did a hundred years ago but,
because the situation around us had changed so dramatically, we needed to
develop new ways to deal with the new problems that we were faced with.
This
analogy applies to the Competition Act more that most of us would admit. The Canadian oil industry looks very
different today, then it did only a few short years ago. This has occurred, in part, as a result of
the aggressive tactics and the predatory pricing policies of the industry
majors. The resulting instability has
placed the smaller, independently owned dealers, in serious jeopardy of going
the way of the Dodo. One might wonder
why Parliament should concern itself with the loss of a private, small and
independently owned business. The fact
is that the loss of one outlet does not impact tremendously when viewed in the
context of the grand scheme of things however, when we start experiencing the
loss of hundreds, alarm bells should start ringing.
What
we are talking about is a matter of an emerging monopoly. The industry majors will freely admit that
the little guy is their best single source of competition. It could be said that the little guy is the
most effective method of keeping the bigger guys honest. Considering this, would it not stand to
reason that each time the market loses an independent, the safeguard is
weakened?
Mr.
Speaker, I regret to inform you that, over the course of the last twenty years,
a disturbing trend has emerged within the industry. We are rapidly losing our independently owned establishments.
Some
would argue that this is a result of the reduced access to capital or any
number of other factors that small businesses routinely face. I would suggest that the banks won’t lend
money because of the increasing risks involved. Risks that are present, in part, because of unfair competition
within the market. The point being
that, if we do not act immediately to rectify the problem, we run the risk of
missing the boat on this issue. When
the independents are gone, they are gone forever.
My
point is very basic; the Competition Act, as it exists today, is not properly
equipped to deal with the complicated issues being generated by this sector of
our economy. The oil industry is unlike
any other area of commerce. As such, it
requires highly specialized rules of governance, rules such as those contained
in Bill C-235. Bill C-235 is not a
blanket solution for all of the regulatory problems that face us. It is an important first step. We need to take the initiative and move forward
with this step now.
I
recall the gas prices of last summer and how my constituency office was flooded
with angry calls demanding that I do something to combat the exorbitant and
rapidly fluctuating pump price of gasoline.
Unfortunately, I could do little to ease the concerns of my constituents
as the Competition Act only applies in instances of collusion. An act which represents only a very small
part of a much larger problem.
I
have said it before, and I will say it again, if we opt for inaction then we
opt for a continuation of the unfair, anti-competitive and highly unjustifiable
pricing policies of this country’s major oil companies. That is unacceptable to me and it is
unacceptable to the constituents that I represent.
I do
want to clarify that I am not attempting to paint the majors as villains. What I want to do is to ensure that adequate
statutes are in place to ensure that they are accountable to individuals who
rely on them and their product. In
rural Canada, as in many other sectors of this nation, public transportation is
simply not available. Services are
miles apart and therefore personal transportation is a necessity rather than a
luxury. We would not stand for
unwarranted and unexplained vacillation in the price of food, home rental
costs, medicine or other basic essentials; so why have we accepted it with
respect to gasoline?
I
would urge each and every one of my colleagues to support Bill C-235. It’s a good Bill and it’s deserving of our
support. This Bill is not demanding
bargain basement prices, it’s calling for fair prices, high or low is not
necessarily the issue. Often, as a
result of predatory pricing, extremely low prices cause the most difficulty for
the independents. Selling at less than
the rack price allows the majors to undercut their competition hence
eliminating any profit margin and, we are all aware of what sustained profit
loss means to a business.
In
conclusion Mr. Speaker, a continuation of predatory prices is a prime example
of short-term gain for long-term pain.
We have the ability to prevent a looming disaster from occurring. If we wait for all of the competition to be
eliminated from the market, then what we have remaining is an uncontrollable
monopoly that has the ability to unilaterally dictate the price, and
availability, of one of this country’s most essential commodities. I sincerely hope that we can all exercise
the leadership required to finally deal with this important issue.